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The Business of Spirits by Noah Rothbaum
Walk into a liquor store today and you’ll be faced with an unprecedented variety of vodka, gin, whisky, cognac, rum and even tequila. In the past decade, the amount of spirits sold in bars, stores and restaurants has climbed nearly sixty percent. Celebrating the acumen of the businessmen and craftsmen responsible for this phenomenal sales growth, The Business of Spirits: How Savvy Marketers, Innovative Distillers, and Entrepreneurs Changed How We Drink, is a cocktail of history and insight into a rapidly growing industry. Journalist Noah Rothbaum takes readers from the cellars of Cognac, France, to the Scottish Highlands to the agave fields of Mexico to find out what’s now driving this age old industry. The book explores new production tech
, 208 pp, $34.95. Buy
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Wine and Society by Steve Charters
Wine and Society: the cultural and social context of wine production and consumption looks at the relationship between wine production and marketing, focusing on consumer behaviour and cultural attitudes. Divided into four parts, it examines the context of wine production, the wine consumer and the social context of wine, discussing the following themes: That the core of wine production and consumption is shaped by historical, geographical and cultural factors. Wine production in European and new world are looking at the different kinds of producer and how the varying background of each shapes their perspective on what they produce. It includes the terroir and appellations: why demarcation and sense of place became important, how they are u
, 384 pp, $130.95. Buy
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Wine Marketing by C.Michael Hall
Looking at theory and research, this book focuses on the practicalities of wine marketing, and outlines the major issues involved in the production and marketing of wine. Each chapter includes the following features: ‘How to’ and ‘how not to’ case studies; a guide to further reading and websites; and ‘Issues to consider when marketing’ section.
Paperback, 256 pp, $77.95. Buy
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