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Marketing Hospitality by Tom Powers
This 3rd edition of “Marketing Hospitality” is a major revision, with significant changes to 65per cent of chapters. It contains field practice notes, which stress current industry methods and includes case histories focusing on practical marketing applications.
Hardback, 384 pp, $146.95. Buy
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Marketing Tourism Destinations by Heath
This handbook for the planning, development and marketing of regional tourism includes chapters on the definition of tourism, how to set up a strategic planning framework, strategies for regional organization and marketing and guidelines for management support and environmental resources.
Hardback, 240 pp, $147.95. Buy
now |
